When you’re hiring someone to work on your home—whether it’s HVAC, plumbing, or electrical services—you want to feel confident that the job will be done right. That’s why Google created the Google Guarantee program. If you’ve seen a green checkmark next to a local business on Google, that means the provider is Google Guaranteed.
What Is the Google Guarantee?
The Google Guarantee is a certification from Google that shows a business has passed a comprehensive screening process. This includes checks on licensing, insurance, and background verification. When you hire a business with the Google Guaranteed badge, you’re hiring someone who has been thoroughly vetted by Google.
Simply put, Google is giving you peace of mind when you choose one of these providers.
How the Google Guarantee Protects You
If you book a Google Guaranteed business through Google Search or Local Services Ads and are not satisfied with the service, Google may reimburse you—up to $2,000 (lifetime cap).
That protection covers:
- Poor service quality
- Unresolved service issues
- Mismatched expectations based on the job scope
This adds a layer of trust and accountability when choosing a local provider.
How to Identify a Google Guaranteed Business
When searching on Google, you’ll notice some businesses have a green checkmark badge next to their name. Underneath, it will say “Google Guaranteed.” This badge means:
- The business is licensed and insured
- Google has conducted background checks
- The business has a history of positive reviews and customer satisfaction
Why Homeowners Prefer Google Guaranteed Providers
- Trust and Transparency: You know the business has met Google’s high standards.
- Financial Protection: If something goes wrong, Google may step in.
- Top Search Visibility: These businesses often appear at the top of Google’s search results for local services.
Services Typically Covered by the Google Guarantee
The Google Guarantee applies to many types of home services, including:
- Heating and air conditioning (HVAC)
- Plumbing
- Electrical work
- Appliance repair
- House cleaning
- Roofing and more
Not every business qualifies—only those that meet all of Google’s requirements are eligible for the badge.
Final Thoughts
Hiring a service provider for your home can be stressful, but the Google Guarantee makes the process easier and more secure. When you see that green badge, you can feel confident knowing that Google has already done the research for you. You’re not just hiring a business—you’re hiring one that’s backed by Google’s own reputation.